If you are someone who is committed to realizing your own personal max potential or the collective potential of the team you lead,

be the first to opt into the Max Potential Process launching this spring. Plug in your email below.

“The real gift of sport is not the medals I have worn around my neck.
It is the character that has been developed, the leadership I have learned from
and also stepped into. I am a better husband, father, friend, leader,
contributor to my local community and entrepreneur.
Those are the real medals I wear around my neck today.”


Jamie Rodgers

Athletic Trainer

After working with the San Fransisco 49ers, I moved down to Southern California and worked with the USA Volleyball team. Reid was one of the national team players at the time and had just started his recovery from an ACL injury. What caught my attention the most was his resilience in overcoming an obstacle that usually takes athletes out of the game entirely. Despite his role on the team adjusting, his leadership continued.

Meghan Locklair


Good leaders have clarity on who they are and what they are about. I’ve known Reid for two years and have yet to see him compromise or divert from his values. He is a leader worth following. What he’s learned as an athlete translates off the court and has the power to translate to every person’s life and leadership.

To be the first to opt into the Max Potential Process launching this spring, plug in your email below.